All allowance agencies and brokers should blog, showcasing their ability with aboriginal content. Blogs advice website stickiness, accommodate agreeable for amusing media business and advice advance allowance seek engine optimization. Here are six simple accomplish to actualize added able allowance bureau blogs:
Make the banderole blunt – 5 to 10 words: Long blog account impede formatting, administration and efficacy. Spend a little added time to accumulate allowance bureau blog headlines. Remember, they don’t charge to be a book – they can be a affair or a phrase.
Offer an absorbing bend or ability nugget: Just as a bi-weekly anchorman or contributor would seek an bend to angle their article, so should agents, brokers and bureau marketers. Why is this blog of absorption to the ambition readers? What will they learn? What is interesting, acute or educational about the blog?
Add an image: Images are absorbing and blog readership metrics appearance that blogs with images allure added views. Images can advance formatting, professionalism and branding. They can advice bound back what the blog, and/or your bureau wishes to convey. For example, if the blog is about new OSHA regulations apropos to restaurant insurance, an angel pertaining to OSHA, food, aliment accumulator or conceivably a restaurant exoteric can advance the blog.
Use bullets or subheadings: It’s faster and easier to digest advice in bulleted or subheading formats. Abounding acclaim that emails to admiral use bullets to bound back important information. Blogs should be almost abbreviate as acclaimed in Step #5, and bullets and subheadings advice accumulate advice blunt and bigger organized.
Accumulate the agreeable abbreviate (200 to 500 words): There are abounding perspectives on blog length. I tend to anticipate beneath blogs can be bigger blogs. Lengthy capacity generally plan bigger with a blog addition and a hotlink to added advice on an allowance bureau website such as a white paper, recorded webinar, video or a web page with accordant content. Blogs can be actual short, even a brace of sentences can answer if the blog is redirecting to added agreeable as ahead mentioned. In the instances of video administration aural a blog (for archetype – watch this white lath video on accumulation captives and ample deductible plans), these are generally referred to as vlogs as against to blogs.
Publish consistently and allotment your blogs: For a blog to be effective, it needs to be consistent. Visitors who appearance a blog and acquisition the a lot of contempo access is a few months old are traveling to be angry off. They will apperceive that the allowance bureau is not paying abundant absorption to the blog, and catechism relevancy. Blogs charge to be accepted and should be shared. Blog agreeable advice agencies with allowance amusing media marketing, accouterment something accepted and accordant to allotment with their ambition market. Agents should ensure they accept amusing media administration chiclets associated with anniversary blog, so their readers can allotment them too.
Insurance agents and brokers can and should blog about allowance topics, such as allowances and compliance, PPACA, PLI, and accumulation captives admitting they can aswell bestrew blogs on business, travel, book reviews and added items that ability be of accepted interest. Agencies defective the time or assets to address constant blogs (at atomic already per week), can use a accomplished allowance business bureau to augment their efforts.